Trek Expert are adventure travel specialists with 25 years of experience.  They offer a personalized one-to-one service to make your next adventure or expedition the trip of a lifetime.

For information: www.trekexpert.com or
Contact: Monique Perras
Phone (Ottawa area): (613) 241-4339
Toll free: 1-877-331-0155

Twitter has grown from the SMS-type of communication its founder started out with to a phenomenal marketing tool. Twitter was created in 2006 by Jack Dorsey as a form of SMS communication. Only 140 characters including spaces could be used then. Today, it has become a multimillion dollar venture of immense value to many business people.

Most people do not know that there are more effective ways of using twitter to promote their businesses or websites than placing direct adverts. This is what most twitters do. By integrating Twitter into your account on other social sites such as Facebook, you can realize greater value.

For instance, I have a Facebook account. Every tweet I make appears on my Facebook home page. This makes it easy for me to advertise all my products and websites on both Twitter and Facebook at once, with just a simple click. Look for as many social sites as possible into which Twitter can be integrated so as to maximize on Twitter marketing. If you have no accounts elsewhere, then creatively make people aware of your products without blatantly referring to them. Creativity always gets people more curious than boring product endorsements.

It’s true you can have many followers who have no interest in what you are offering. This calls for you to use the various search techniques to get followers who will be of value to you. You can use the same techniques to get others to follow your followers! This creates a circle of connections and increases your followership, albeit indirectly.

You can use your connections to sell your products for you. Now this calls for a thorough knowledge of how to do that because many Twitter users do not know how to go about this, all they are good at is sending a few tweets here and there.

Here lies the difference: know the right kind of people to follow and who you should follow yourself. Take a celebrity like Britney Spears for instance. Everybody wants to follow her. If you choose to follow everything she is up to, your page is likely to get filled up with messages you won’t even want to read. It would be easier for you to visit her page and read all you can about her recent activities. This is how to follow people while keeping your pages free for more important feeds.

These two tips are just an example of how Twitter marketing can be used skillfully. There are many more you can learn and practice as you use Twitter more.

As a micro-blogging application, Twitter allows you to be short, precise and friendly with your words. You really have to practice writing short, effective messages if twitter is to be of help to you because many words are a big no. Only 140 characters per tweet are allowed.

It may seem too short to have any impact, but it works quite well in passing the message across and raising the curiosity of the readers. Saying too much sometimes makes you give away too much unnecessary information anyway.

Follow the tips below and see how much success Twitter can bring your way.

- Get Followers. Who you follow and who follows you has an impact on your Twitter account. Ensure this lot is made up of people who have similar interests as you. Aim to get into a network composed of your target market.

- Be active. You cannot afford to go for days without twittering. Get involved and make frequent tweets, comment on other people’s blogs, start discussions and such things. Find new people to follow and new people will follow you.

- Listen. Listening to what people have to say sometimes works even better than talking on Twitter. Letting what other people on your network say sink in and thinking about it can help you learn so much you didn’t know.

- Show respect. Let your words speak respect and wisdom so that other people can also respect you.

- Don’t oversell. If you spend too much time selling your products on twitter, you will burn out faster than you would have imagined. Take the time to build relationships so that you can maintain your followers.

- Make use of Twitter Tools. Twitter tools are there to make your tweeting time effective. There are plenty of tools you can try out such as Tweetdeck, Tweetlater, and Twitter Fox .

- Keep your tweets short. A maximum of 120 characters is what I’d recommend. This will give you enough room to include RT@YOUR NAME at the end. Short messages are also friendlier than long boring ones.

- Think through what you want to post. Don’t just tweet for the sake of it. What you type should be carefully thought through. It leaves a permanent record and can either build or break you.

- Keep Interacting. Keep communication open by twittering often and socializing with other people. You will find it more beneficial.

- Include links. There is no better place to share links than on Twitter. Post links to your blogs, website or a friend’s website. Do it often and build your business base.

Twitter is a free micro-blogging service made up of many different self-organized networks of friends and communities, where members send and read each other’s updates. These updates are called “tweets”. Tweets borrow the concept of texts and are 140 characters long. They are sent to a member’s followers and are received on the Twitter site and other affiliated websites, via cell phone text messaging services and other applications such as twhirl and tweetdeck.

Here is how you can put Twitter to use in your business.

Get hooked up with business mentors and partners on Twitter

Twitter can open up your way to a great discovering and learning journey. You only have to follow the right kind of people. You have the chance to network with like-minded people who you can network, partner or collaborate with or look- up to for information, ideas or guidance.

Use Twitter to Improve Customer Service

It provides a friendly, informal environment to relate with your customers. It is also easier and faster to reach your customers.

Direct people to your company, product or service using Twitter

If you can get a large network of followers, Twitter can be a free-ad, personalized service. Get as many people as you can to follow you. You can add your twitter feeds to other social networking profiles and bank on the influence these people have to reach more people. Don’t join Twitter with the aim of selling your products only; socialize to get an added advantage – be interesting and professional at the same time! Many companies on Twitter such as Ford and Starbucks take advantage and post new offers to their followers.

Use Twitter as an Opinion Poll

Twitter can be a source for free, fast and reliable feedback on a service, product or new idea. Coming from a potential market segment, this information is very vital.

It is a Great way of posting company updates, news as well as organizing meetings

It is possible to post news updates and headlines on the happenings in the industry on a company’s website on the company’s Twitter account.

You can also use Twitter as a group-sending tool to broadcast meeting announcements. Use hash-tags when sending your message so that you do not end up sending your message to the wrong people.

Ottawa, ON – The Gallery Audio Productions, an online audio mastering company located in the Ottawa area has officially launched their new re-designed website, www.gallerymastering.com. The new website provides visitors with information about the company, their audio mastering services, rates, and how the whole process works step-by-step. In addition, visitors can view before and after audio samples to really understand the impact that audio mastering can have on your creations. As part of the launch for a limited time, The Gallery Audio Productions is offering to master one audio track for free, please visit www.gallerymastering.com for more information.

The Gallery Audio Productions is an experienced online audio mastering company located in Ottawa, Ontario, Canada. The company specializes in affordable online mastering and uses only a dedicated computer for mastering. They are committed to using their skills and equipment to support the creative vision of their clients. To find out more about online audio mastering, please visit www.gallerymastering.com.

Ottawa, ON – Pubwells Restaurant has officially launched its website, www.pubwells.com. The Pubwells site allows you to browse through all of their delicious menus, find out more about the restaurant, and get the information you need to contact them or locate the restaurant. When visiting the site, you can also get a sneak peek of the restaurant and the food by visiting the photo gallery. The site is user friendly and updated regularly so everyone can get information on their upcoming events and promotions. So whether you are looking for a great night out, or just a good meal, www.pubwells.com is a great place to start.

Pubwells was established in 1991. At the time, the restaurant was the first pub on Preston Street in Ottawa. With a relaxed and welcoming atmosphere, Pubwells offers patrons a fun experience. Although Pubwells is well known for their pizza and calzones, there is a wide variety of great food to choose from.

For information: www.pubwells.com or
Phone: 613-236-1175

Ads On The Go Website Launch

Toronto, ON – Ads On The Go has officially launched its website, www.adsonthego.ca.  The Ads On The Go website provides information on the mobile marketing company, allows you to view their extensive services, and keeps you up to date on their upcoming events and contests.  Users can view galleries of their vehicles to see first hand how it all works.  The site is user friendly and allows you to get started immediately.  If you are interested in mobile advertising or are just looking to make the most of your advertising budget, www.adsonthego.ca is a great place to start.

Ads On The Go, is a mobile marketing company that allows customers to advertise on vehicles in various populated areas.  With competitive rates, clients can get their message across to thousands of people and create a real presence.  Ads On The Go makes a point to attend key events and areas during peak times to ensure that customers get the most out of their advertising.

For information: www.adsonthego.ca

Tonner Signs Website Launch

Milton, ON – Tonner Signs, a full service sign company servicing the GTA, has officially launched its website, www.tonnersigns.com.   The Tonner Signs website has a gallery that showcases some of their amazing work including, 2D and 3D signs, vehicle graphics and lettering, custom emblems, and full color digitally printed signs.  The site also provides information on why signs can be so vital to successful marketing.  You can view a full list of their services and read testimonials from a number of satisfied clients at www.tonnersigns.com.    

Tonner signs can create all types of interior or exterior signs using their fully computerized art equipment.  They are the only sign company in the area with the capability to create 3D signs.  With their advanced technology and creative expertise, they are the most creative sign shop in town.

For information: www.tonnersigns.com or
Phone: 905-878-9902

Twittawa.com

Ottawa, Ontario – June 04, 2009 – Twitter is the newest social media site that has everyone talking. Twittawa.com displays the most recent Ottawa related tweets. It is the quickest and easiest way to find out about the latest news, happenings, and events. Twittawa.com makes it even easier to find Ottawa Tweets about your favourite topics including, news, music, the Ottawa Senators, and technology. You can even suggest an Ottawa topic of interest; simply complete the contact form on the page. The site is also very useful in finding people in the area that you may want to follow on twitter.

Nick Fish
www.twittawa.com

Live Preview | Download Socially Black (168)